For new businesses
Launch
Entrepreneurs, brands and companies looking to start selling online.
We build, launch and operate your online business.
E-commerce operations partner
NL · BE · DE · UK
Your e-commerce business.
Professionally managed.
We launch, operate and optimize online stores, helping businesses reduce operational complexity, control costs and grow. You grow your business. We run your e-commerce operations.
Free, no-obligation review
One accountable partner
Outsource one function or all
Launch. Operate. Grow.
We run your store on the tools you already use
01 — What we do
Launch. Operate. Grow.
From launching a new online store to managing and optimizing an established e-commerce business, ShopLaunch provides the technology, expertise and operational capacity to deliver better performance at a lower operating cost.
For existing stores
Operate & Grow
Existing e-commerce businesses seeking lower costs, operational relief and improved results.
We take over operations and continuously improve performance.
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Launch your store
Build and start selling with professional support.
Learn more -
Outsource operations
Transfer daily e-commerce management to our team.
Learn more -
Improve performance
Optimize conversion, retention and execution.
Learn more -
Automate workflows
Use AI and integrated systems to reduce manual work.
Learn more
02 — Who we work with
Built for businesses that already sell online.
Our focus is established e-commerce businesses in the Netherlands, Belgium, Germany and the UK, plus brands and entrepreneurs ready to launch.
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Established independent stores
€500k–€5m online revenue
Lower costs, better conversion and less owner involvement.
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Growing D2C brands
€1m–€15m revenue
Scale without expanding internal teams.
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Manufacturers & wholesalers
Existing online sales or D2C ambitions
Outsource non-core e-commerce operations.
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New entrepreneurs
New online business concept
Launch quickly without building a team.
English-language service with local-language support to follow.
03 — Services
Outsource one function, or your entire operation.
Our services are modular: hand over specific functions, or transfer most daily operations to ShopLaunch. Physical fulfilment, warehousing, inventory ownership and financial responsibility are agreed separately.
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Store development & maintenance
No need for a separate technical team.
Operate
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Product & catalogue management
Accurate, optimized product listings.
Operate
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Customer service
Reduced workload and consistent support.
Operate
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E-commerce management
One accountable operational partner.
Operate
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Reporting & analytics
Clear performance and profitability insights.
Measure
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Content & SEO
Better visibility and organic traffic.
Improve
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Digital marketing operations
Professional campaign execution.
Improve
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Conversion optimization
More revenue from existing traffic.
Improve
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CRM & email marketing
Increased repeat purchases.
Improve
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AI-driven automation
Less manual work and lower costs.
Automate
Free · E-commerce Performance & Cost Review
Is your online store costing more to run than it should?
Discover opportunities to reduce operational expenses, improve conversion and automate everyday e-commerce activities. Get your ShopLaunch E-commerce Performance & Cost Review.
This is a preliminary review of your store operations, technology, marketing execution and outsourcing opportunities. Detailed savings estimates require access to your actual operating data.
What we review
- Store operations
- Technology
- Marketing execution
- Potential outsourcing opportunities
Baseline we measure
- Monthly operating cost
- Hours spent on administration
- Conversion rate
- Revenue per visitor
- Repeat-purchase rate
- Customer service response time
Why owners hand it over
Run the business. We run the store.
Reduce operational costs
Your webshop is growing. But so are your operating costs.
Customer service. Product management. Technical maintenance. Content. Marketing execution. Reporting. Running an online store takes more people, tools and time than many owners expect. ShopLaunch brings these activities together in one professional e-commerce operations service.
One partner. Less operational complexity. More focus on growth.
Improve business performance
More traffic isn't always the answer. Better e-commerce execution often is.
A store can lose growth opportunities through poor product content, slow updates, weak conversion, inconsistent campaigns and limited customer retention. We help existing businesses improve how their online operations are managed.
We don't just build online stores. We help run them better.
Free the entrepreneur
You started a business. Not a full-time job managing your webshop.
Managing products, customers, campaigns, systems and suppliers can consume the time you need for strategy, product development and business growth. What if one operational partner could take care of the daily e-commerce activities?
You focus on your business. We take care of your e-commerce operations.
04 — How it works
From a free review to a professionally run operation.
Every engagement follows the same path: a clear operational scope and a financial rationale before anything is signed.
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Free review
Your E-commerce Performance & Cost Review captures your business details and current challenges.
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Discovery & assessment
We review your actual costs, processes and improvement opportunities, and set a measurable baseline.
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Management proposal
A tailored proposal setting the scope, service levels, pricing and measurable KPIs.
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We operate & improve
We take over the agreed operations and continuously improve performance against your baseline.
05 — Packages
Three levels of managed e-commerce.
Each package has clear inclusions, a monthly fee, a one-off onboarding charge and defined service levels. Your free review shows which level fits your business.
Essential Operations
“Reliable day-to-day operations, without building a team.”
Monthly fee
+ one-off onboarding, quoted after your review
Ideal for
- Established independent stores
- Owners spending too much time on admin
- Businesses without an in-house technical team
What's included
- Store development & maintenance
- Product & catalogue management
- Customer service operations
- Monthly reporting & analytics
- Baseline operational assessment at onboarding
- Defined service levels
Full breakdown
- Store development & maintenance
- Technical upkeep, updates, fixes and small improvements, so you need no separate technical team.
- Product & catalogue management
- Accurate, optimized product listings, collections and catalogue updates.
- Customer service operations
- Consistent customer support that takes the workload off your team.
- Reporting & analytics
- A clear monthly view of performance and profitability.
- Baseline assessment
- We record your operating cost, admin hours, conversion rate, revenue per visitor, repeat-purchase rate and service response time at the start.
- Service levels
- Agreed response times and responsibilities, written into your proposal.
Recommended
Managed E-commerce
“We take over daily operations and improve performance.”
Monthly fee
+ one-off onboarding, quoted after your review
Ideal for
- Established stores (€500k–€5m online revenue)
- Growing D2C brands
- Teams that want better results without hiring
Everything in Essential, plus
- Content & SEO
- Conversion optimization
- CRM & email marketing
- Digital marketing operations
- Monthly performance review against your baseline KPIs
Full breakdown
- Content & SEO
- Product content, on-page SEO and content planning for better visibility and organic traffic.
- Conversion optimization
- Ongoing improvements to product pages, checkout flow and merchandising to earn more revenue from existing traffic.
- CRM & email marketing
- Lifecycle flows and campaigns that increase repeat purchases.
- Digital marketing operations
- Professional execution of your campaigns. Advertising spend is billed separately.
- Performance review
- A monthly review of results against the baseline set at onboarding.
Get a performance review
Starts with a free performance review
Full-Service E-commerce Management
“One accountable partner for your entire e-commerce operation.”
Monthly fee
+ one-off onboarding, quoted after your review
Ideal for
- Growing D2C brands (€1m–€15m revenue)
- Manufacturers & wholesalers selling online
- Founders who want to step out of daily operations
Everything in Managed, plus
- Full e-commerce management
- AI-driven automation of repetitive work
- Dedicated e-commerce manager
- KPI dashboard & regular performance reporting
- Quarterly business planning
- Service levels tied to business performance
Full breakdown
- E-commerce management
- We act as your e-commerce department: one accountable operational partner instead of fragmented agencies and freelancers.
- AI-driven automation
- AI and integrated systems that remove repetitive, manual work and lower operating costs.
- Dedicated manager
- A single point of contact for operational decisions and priorities.
- KPI dashboard
- Ongoing visibility of revenue, conversion, revenue per visitor, repeat purchases and service response times.
- Quarterly planning
- A structured review of results and a plan for the next quarter.
- Accountability
- Service levels linked to agreed operational KPIs. Controllable improvements are kept separate from commercial outcomes that can't be guaranteed.
Not sure which level fits? Your free review will show you.
Get a performance review06 — Compare packages
Package by package, side by side.
Every package starts with a measured baseline of your operating cost, admin hours, conversion rate, revenue per visitor, repeat-purchase rate and service response time, so improvements are tracked rather than assumed.
| Feature | Essential Operations | Managed E-commerce Recommended | Full-Service |
|---|---|---|---|
| Store development & maintenance | |||
| Product & catalogue management | |||
| Customer service | |||
| Reporting & analytics | Monthly | Monthly + KPI review | KPI dashboard |
| Baseline assessment | |||
| Content & SEO | |||
| Conversion optimization | Ongoing | Continuous | |
| CRM & email marketing | |||
| Digital marketing operations | |||
| AI-driven automation | |||
| Dedicated e-commerce manager | |||
| Quarterly business planning | |||
| Service levels | Defined | Defined | Tied to KPIs |
| Pricing | Monthly fee + onboarding | Monthly fee + onboarding | Monthly fee + onboarding |
Want to know which package fits your store?
Get a performance review
07 — Digital marketing operations
Content that builds demand.
Ads that convert it.
Content, lifecycle email and paid advertising run as one connected operation. Available on its own, or alongside a managed e-commerce package.
Focused on business outcomes, not disconnected posts and campaigns. We combine organic content and paid acquisition to drive traffic, strengthen your brand and grow revenue sustainably.
01 / 03
Essentials
“Build consistent traction without overcomplicating growth.”
€399
/ month
What's included
- 3 organic carousel posts every week
- 4 short-form videos per month
- 2 email campaigns per month
- 1 organic platform: Instagram or TikTok
- Meta Ads management
- Monthly performance summary
- Shared support team
Recommended ad spend
€10–€20 / day
Full breakdown
Organic Content
3 strategically planned carousel posts per week focused on product education, trust, engagement and conversion.
Short-Form Video
4 short-form video assets per month designed for social-first distribution and product discovery.
Email Marketing
2 campaigns every month supporting promotions, products, offers and customer engagement.
Meta Advertising
Campaign setup and ongoing management with 1 active campaign across Facebook and Instagram.
Reporting
A clear monthly summary covering content, campaign activity and core performance indicators.
Most popular
02 / 03
Growth
“Turn marketing into a consistent acquisition engine.”
€950
/ month
What's included
- 1 organic carousel every day
- 8 short-form videos per month
- 1 email campaign every week
- Instagram + TikTok management
- Meta + TikTok Ads management
- Regular creative and campaign A/B testing
- Bi-weekly strategy call + dedicated strategist
Recommended ad spend
€30–€80 / day
Full breakdown
Daily Organic Content
1 carousel every day with content strategically adapted for Instagram and TikTok distribution.
Short-Form Video
8 monthly video assets built around products, brand positioning, social proof, education and conversion.
Email Marketing
1 campaign every week supporting customer acquisition, promotions, product pushes and retention.
Full-Funnel Advertising
Meta and TikTok campaigns covering prospecting, retargeting and conversion-focused acquisition.
A/B Testing
Regular experimentation across creatives, audiences, messaging, campaign structures and offers.
Strategy
Bi-weekly strategy and performance call with a dedicated strategist overseeing ongoing growth.
03 / 03
Partner
“Your outsourced ecommerce marketing department.”
€2,200
/ month
What's included
- 2–3 high-impact organic posts every day
- 16 short-form videos per month
- 3 segmented email campaigns per week
- Instagram, TikTok, Facebook + Pinterest
- Meta + TikTok + Google Shopping
- Weekly analytics dashboard + strategy call
- Direct founder-level account management
Ad spend
Scaled to growth goals
Full breakdown
Omnichannel Organic Strategy
2–3 high-impact posts every day across Instagram, TikTok, Facebook and Pinterest.
Short-Form Video
16 monthly video assets supporting awareness, product discovery, social proof and customer acquisition.
Lifecycle Email Marketing
3 highly segmented campaigns every week focused on acquisition, conversion, repeat purchase and retention.
Paid Acquisition
Meta Ads, TikTok Ads and Google Shopping managed concurrently as one connected acquisition strategy.
Analytics & Reporting
Full analytics dashboards covering advertising performance, traffic, conversion efficiency and revenue KPIs.
Founder-Level Support
Weekly strategy calls and direct founder-level account oversight for high-priority growth decisions.
Optional Expansion
Add only what your
store needs.
Extend your marketing package with specialized CRO, design and advertising support without adding unnecessary services.
01
Comprehensive CRO Audit
Full UX and speed assessment, checkout friction mapping and a prioritized conversion optimization action plan.
€150 one-off
02
Shopify UX/UI Redesign
High-converting design layouts for your homepage, product page and cart drawer, optimized around ecommerce best practices.
€600 one-off
03
Live Store CRO A/B Testing
Continuous testing software setup, variant creation and split testing for headlines, offers, layouts and conversion elements.
+€250 / month
04
TikTok Ads Launchpad
Dedicated TikTok campaign builds, weekly budget optimization and 4 monthly advertising creative assets.
+€100 / month
05
Google Shopping Infrastructure
Merchant Center validation, clean product feed setup and the infrastructure required to launch optimized Google Shopping campaigns.
+€150 / month
Not sure which package fits?
We'll help you find the right
level of growth support.
Request a free performance review and we'll look at your current store, marketing activity and growth goals before recommending the right level of support.
08 — Why ShopLaunch
Lower total operating cost. Stronger execution.
Running an online store takes more people, tools and time than most owners expect: customer service, product management, technical maintenance, content, marketing execution and reporting. ShopLaunch brings these activities together in one professional e-commerce operations service.
We don't just build online stores. We help run them better. Our proposals separate the operational improvements we control from the commercial outcomes nobody can guarantee, so you always know exactly what you're paying for.
Integrated operations
One partner instead of fragmented agencies and freelancers, so nothing falls between the cracks.
Automation that cuts repetitive work
AI and integrated systems take over manual tasks, lowering the cost of running your store.
Accountability you can measure
Management tied to agreed service levels and business performance.
Measured from a baseline
Every engagement starts by recording cost, hours, conversion, revenue per visitor, repeat purchases and response time.
Our team
Talk to the people who run it with you.
You deal directly with the people behind ShopLaunch, not a call centre. They take over your e-commerce operations and are accountable for the results.
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One accountable partner
Integrated operations instead of fragmented agencies and freelancers, so nothing falls between the cracks.
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Measured, not assumed
Every engagement starts with a baseline: operating cost, admin hours, conversion rate, revenue per visitor, repeat purchases and response time.
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Clear service levels
Scope, response times and KPIs are agreed in writing before we start, and we separate what we control from what nobody can guarantee.
09 — FAQ
Answers before you ask.
What store owners usually want to know before requesting a review. Still unsure? Ask us directly.
Get a performance review
What does ShopLaunch actually take over?
Your digital e-commerce operations: store development and maintenance, product and catalogue management, content and SEO, digital marketing operations, conversion optimization, CRM and email marketing, customer service, reporting and analytics, and AI-driven automation. It's modular: outsource one function, or transfer most of your daily operations to us.
What isn't included?
We take over digital operations. Physical fulfilment, warehousing, inventory ownership and financial responsibility stay with you unless we clearly define them separately in your proposal.
What is the E-commerce Performance & Cost Review?
A free, preliminary review of your store operations, technology, marketing execution and potential outsourcing opportunities. It shows where costs can come down and performance can improve. Detailed savings estimates require access to your actual operating data, which we look at in the discovery and assessment stage.
How is pricing structured?
Each package has a monthly management fee, a one-off onboarding charge and defined service levels. We confirm scope and price in a tailored proposal after your review and assessment, so you only pay for what your operation needs.
Can you guarantee results?
We measure everything against a baseline: monthly operating cost, admin hours, conversion rate, revenue per visitor, repeat-purchase rate and customer service response time. Our proposals clearly separate the operational improvements we control from commercial outcomes that can't be guaranteed.
Do you handle ad spend?
We run your campaigns as part of digital marketing operations. The advertising budget itself, the money paid to the ad platforms, is billed separately and isn't included in package pricing, so you stay in full control of how much you invest.
I don't have an online store yet. Can you help?
Yes. Through Launch, we build, launch and operate new online businesses for entrepreneurs, brands and companies that want to start selling online quickly without building a team.
Which markets do you work in?
Our focus is on businesses in the Netherlands, Belgium, Germany and the United Kingdom. If you sell from elsewhere, request a review anyway and we'll tell you honestly whether we're a good fit.
Free performance & cost review
Already running
an online store?
Let ShopLaunch run it more efficiently, at a lower cost, while you focus on growing your business. Tell us about your store and we'll come back with your preliminary E-commerce Performance & Cost Review.
- Free and no-obligation
- Covers operations, technology and marketing execution
- Launching a new store? We'll help with that too